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September 30, 2022

4 Reasons Your Business Should Invest In Tech

Turning Survival Into Success

Cheat codes: since the dawn of gaming, programmers have baked in little tricks to help players get past those hard-to-beat levels and bosses. Unlimited ammo, extra lives, and invincibility might not help in the real world of business, but adding technology to your org’s line up can definitely give you a leading edge over your competition. However, nurturing a thriving business takes a lot more work than surviving a few rounds with Skolas, Goro, or Mike Tyson.

Every aspect of your business can benefit from technology. From satisfying customer engagements to operational excellence, increased productivity to excelling profitability, viewing technology as a resourceful partner instead of an annoying obstacle could be the difference in a business that survives or thrives. Of course, Bitwise Industries has a few ideas to help you level up.

#1–Get a Speed Boost

The world is moving fast. Your business has to move faster. Not just to keep up with current trends and customer expectations; your entire business operation requires the agility needed to maintain relevance in the market to meet every customer demand. Enter technology. As the business landscape shifts, new technologies create opportunities to organize and maintain a fruitful platform that sets the pace for your business needs. 

Consider transitioning your legacy system to something that is autonomous and defeats all the time-consuming manual tasks. This should improve your workflow and increase productivity throughout your staff. The right technology will increase productivity, flexibility, and efficiencies throughout your business–onsite and remotely. 

Moving faster means adopting a CRM that provides the means to organize and maintain your customer database, migrating to cloud platforms to reduce your current resource management load, and uplifting your critical IT platforms.

The goal is increased productivity in strategic places that are scalable. What areas are you considering? Timesheets, video conferencing, and GPS technology are just a few ways to upgrade your org into a more efficient place. Take time to think through all of the possibilities and connect those two things to realize the productivity possibilities that you are missing out on. It is all right in front of you.

#2–Reinforce Your Team

The pandemic showed us all one thing: people can be productive from home. How are you supporting it? Streamlining your processes to include the best procedures for all of your employees–regardless of where they work from–can be a multiplier in employee productivity and retention. Providing your humans with the tools that equip them to do their best work, does not have to compromise your standards or output expectations.

Using technology to streamline laborious steps can happen with a few clicks of a button–but will provide volumes of focus on the tasks that you deem important. Financial and inventory management are the low-hanging fruit of tech upgrades. But there is so much more productivity to capitalize on that requires a good idea and the right tech company to deliver on those desires. Lean in to that thought and honor the employees you have. They will thank you for it and help in recruiting the folks who will take you into the future.

#3–The Customer Power-up

I don’t know that there would be a successful business on this blue rock without the customers, clients, and constituents who are willing to go along with “what we have to sell.” Updating your tech is the easiest way to adapt to their needs and deliver the customer service that they expect. Effective technology will be profitable based on its ability to connect and communicate with your customers. Don’t leave them wondering what’s going on: upgrade your plan and encourage them to engage with your business. An authentic engagement is the best way to meet your yearly goals and outperform your rivals. 

Move beyond telephone conversations and open the doors to email, text, and social media. Your clients are already there (on their very smart phones), why not join in on the conversation organically? This will solidify your brand with existing customers and expand your reach to a brand new group of clients. More customers equals more sales. It’s not difficult. Shore up your online presence and see what a larger audience can do for your business.

#4–Your Competitive Edge

Just like any sport, there is someone working hard to be the best. Is that you? If you’re not sure, it’s time to consider every aspect of your business. Companies that fail to recognize the significance of technology will find themselves on the bubble before dropping out of the business brackets.

Be the company that leads your industry through change, and not the one that continually complains about playing catch up. It doesn’t mean that you have to invest heavily in one area of technology, but it does mean that you need to stay vigilant on any shortcomings you see throughout your workflow chain. Plan. Plan with your bigwigs. And then upgrade that plan again. That is the best way to deliver on your customer’s expectations. They might love your brand, but see other companies who are more efficient, cost less, or just appear better at what you do. Don’t find yourself in the backseat to some upstart. Maintain your competitive edge. Know the trends and the technology to maximize success. Get in front and stay in front.

Are You Ready For The Boss Level?

You define the bottom line. What is it? Profit, customer satisfaction, an inclusive workplace? Maybe it’s something else, or maybe it’s all of the above. What are you doing to address your core business model and stated goals–long term and short? Technology should be seen as the catapult to take your business somewhere great and not the anchor that will hold you back. It’s one of the few investments you can make that can be considered a business multiplier when it comes to goals. 

Forget the cool factor new tech provides to you, your staff, and your customers. Do you want to save time and money? That feels like the basic mantra that we all hang over the door. But a successful business is so much more. We don’t want to survive, we want to thrive. Adopting new technologies is the key. 

Productivity, agility, and profitability can all be tethered to relevant tech that amplifies your workplace. It’s a good investment for now and the future. Go beyond digital technology and embrace a digital transformation. Think about it. You’re always online just like your customers. Find a way to engage them in their personal space. They won’t mind (those phones are always open!).

What does a digital transformation look like? 

  • Accounting software
  • Cloud storage
  • Web analytics
  • Customer Relationship Management Software
  • Digital gatherings
  • Email marketing
  • Automation software
  • Online survey tools
  • E-commerce
  • Digital Dashboards
  • Search Engine Optimization

These are just a few of the ways that you can incorporate tech into your daily routine to increase your company’s accuracy and quality without sacrificing any customer-facing tools. Be bold in your technology efforts. Your stakeholders, staff, and clients will be grateful. 

Let Us Help

Bitwise Industries specializes in custom software development, Salesforce implementation and administration, and Contact Center-as-a-Service support. Our technology professionals have deep experience applying cutting-edge technology solutions to help entities of all sizes navigate the technology landscape to find solutions to optimize their operations.

This post was written by Jeff Rickels, Technical Writer for Bitwise Industries. When he’s not writing, he’s realizing that NASA now has the capabilities to save all of humankind by pushing an asteroid out of Earth’s path, but we can’t figure out a better way to get the burnt crumbs out of the bottom of a toaster. Thanks for nothing, NASA. 

If you’re interested in uncovering the tech possibilities available to your organization or want to find more ways to increase your ROI with technology, click this link to schedule some time with one of our experts.