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July 7, 2022
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CenCal Dreamin’–a Salesforce User Community targeting users between Sacramento and Bakersfield in Central California–is almost here. This third annual event is sponsored by Bitwise Industries and is geared for executives or managers who are considering new ways to make Salesforce more effective, Salesforce Admins needing a better fit for their organization, and weaves in new Salesforce products for everyone who wants to be in the know. Registered attendees will have a choice to select from one of three tracks–Executive/Manager, Admin/Developer, or Specialty. Each track’s focus is topic-specific and addresses those areas of interest in their four Virtual Breakout Sessions.
With what you will get out of it, this totally free event will be worth the time of your attendance. If you haven’t yet, you can register here. If you want to window shop a bit, keep reading to learn more about the guest speakers and their topics, or visit the CenCal Dreamin’ website to look at the day’s schedule here.
SHANNON J. GREGG, PHDPresident of Cloud Adoption Solutions
Shannon J. Gregg, PhD, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Shannon is known as a change agent, particularly in M&A environments (VC/PE), with a successful track record of integrating process, product/service pricing and pricing methodologies, and notably, global teams, with cultural sensitivity.
SUJAY NADKARNITechnical ArchitectTOPIC: INTELLIGENCE WITH CRM ANALYTICS
Sujay Nadkarni is a Technical Architect at Salesforce with over 10 years of experience in Salesforce, analytics and data strategy. He has 15 Salesforce certifications, 350+ Trailhead badges and runs a YouTube channel dedicated to teaching CRM analytics.
HOUSSAM SAOUDYSalesforce ArchitectTOPIC: DEVELOP YOUR LWC FASTER WITH LIGHTNING DATA SERVICE
Houssam is a Salesforce Architect, Salesforce MVP, and 18x Salesforce Certified. After more than three years developing with Java, he found Salesforce in 2014, a platform that he loves. Fully involved in the Salesforce ecosystem and the Trailblazer Community, Houssam is running the Salesforce Developer’s Group in Casablanca and North Africa Dreamin’ (the very first Salesforce conference in Africa). Houssam is also a lightning champion, and shares his knowledge in three languages (Arabic, French, and English).
MIRANDA RAGLANDVice President of Salesforce DeliveryTOPIC: INTRO TO APEX FOR ADMINS AND DECLARATIVE DEVELOPERS
Miranda Ragland is currently serving as the Vice President of Salesforce Delivery at Bitwise Industries and has been working in the Salesforce ecosystem for 16 years. In that time, she has served as a community group leader, delivered more than 100 successful projects as a consultant, published multiple apps on the AppExchange, and was involved with founding 3 companies. Miranda was recognized as a Golden Hoodie recipient in 2019 and was featured in BEQ Pride Magazines 40 under 40 class of 2020. Outside of her professional life, Miranda is a mom of 3 kiddos and a cat, an avid Dodgers fan, and a movie fanatic.
CHANDNI BHIDEPartner Solution ArchitectTOPIC: POWER OF CONTRACT AUTOMATION-HARMONY BETWEEN SALES, FINANCE, AND LEGAL
Chandni excels as an Enterprise Business/Solution Architect with 20+ years of experience to enable large scale IT/business transformation initiatives. Chandni has significant experience in strategizing/planning and defining the roadmap for the future state systems leveraging analytical skills and expertise in leading x-functional workshops. Chandni has been working with Salesforce for the last six years.
EVAN PONTERFounder & Principal ConsultantTOPIC: APPROACH REPORTING LIKE NEVER BEFORE: THE ULTIMATE GUIDE TO REPORT TYPES
Evan Ponter is a Salesforce Consultant from Baltimore, MD who has been focusing on declarative development since 2012. His desire to keep an org simple, streamlined, and maintainable by future admins has led him to being an expert on the declarative features of the platform. A deep understanding of reports, the importance of proper data modeling, and the utilization of declarative automation tools have propelled Evan along a blossoming Salesforce journey where he solves complex problems using clever solutions that provide the ultimate flexibility. As the Founder & Principal Consultant of Ponter Solutions, Evan invests himself in client relationships in order to provide thorough solutions that unlock new realities for utilizing Salesforce. He is co-author of ReportForce.blog–a blog dedicated to Salesforce report, dashboard, and analytic best practices. When he’s not logged into Salesforce, Evan enjoys playing bass guitar in a local rock band.
RAE SAGESalesforce AdminTOPIC: INDIGENOUS TRAILBLAZERS
Rae Sage is a Salesforce Admin at Bitwise Industries. They have three years of experience in the Salesforce ecosystem during which they developed a ‘Beginner CPQ Course;’ teaching 40+ BIPOC students Salesforce CPQ and how to break through in Tech. When Rae is not working in Tech, they are volunteering in agriculture fields, working towards their BA in Biology, and actively advocating for equal rights for the LGBTQIA+, BIPOC, Indigenous, Disability and BIPOC Women in STEM communities through being a part of Out In Tech’s leadership team. Rae is also the starter and User group leader for Indigenous Trailblazers.
RUTH CAWDRONMarketing ManagerTOPIC: BUILD VERSUS BUY: DECIDING WHAT IS RIGHT FOR YOU
Ruth Cawdron discovered the Salesforce ecosystem when she joined ProvenWorks, a British ISV, a year and a half ago. Switching industries after five years in the education sector, Ruth brings a keen passion for storytelling and creative collaboration to her marketing role. Strategic thinking is grounded in real-world experience as Ruth oversees product implementations and proudly shows off her Certified Admin status. You can watch Ruth compete in the World Ultimate Club Championships this July in Cincinnati, Ohio!
CALLUM HURRYDirector of Product EngineeringTOPIC: BUILD VERSUS BUY: DECIDING WHAT’S RIGHT FOR YOU
Callum Hurry has spent the last eight years working at ProvenWorks, the ISV behind SimpleImport and AddressTools. Based in the UK, Callum has not let his timezone prevent him from supporting over 3,000 (and growing!) customers around the globe for the products he manages in his role as Director of Product Engineering. 2x certified and pursuing more, Callum has a passion for the Salesforce ecosystem and is excited by its future developments. Outside of office hours, his favorite hobby is to produce electronic music, he says, “it’s the perfect way to unwind after a busy week!”
JOE WHEELOCKSalesforce Project ManagerTOPIC: BUILD VERSUS BUY: DECIDING WHAT’S RIGHT FOR YOU
Joe Wheelock is a project manager and triple-certified Salesforce administrator with three years of Salesforce ecosystem experience. As a leader on Bitwise Industries’ Queen Bee team, he manages a small group of admins that build and maintain the company’s complex Salesforce instance. Joe spends his free time hiking in the Sierras, brewing beer, and playing musical instruments including guitar and bassoon.
JACOB AGUILARSalesforce Solutions ArchitectTOPIC: CENTRAL VALLEY SALESFORCE COMMUNITY PANEL DISCUSSION
Jacob Aguilar started in the Salesforce ecosystem eight months ago, and is now working with Bitwise Industries as a Salesforce Certified Administrator. He has been able to help improve and translate many business processes for Bitwise into Salesforce with declarative building, automations, and web development skills. He is also an instructor by night at Bitwise Industries’ Workforce Training helping formerly incarcerated individuals learn to be Salesforce Admins. When he is not at work, Jacob is at work.
MELISSA VARELASalesforce Project ManagerTOPIC: CENTRAL VALLEY SALESFORCE COMMUNITY PANEL DISCUSSION
Melissa Varela’s passion is to help people; she firmly believes Salesforce truly makes people’s lives easier. Melissa has been in the Salesforce ecosystem since 2019 and her journey began as a Salesforce apprentice through Bitwise Workforce Training. Today, she is a Salesforce Project Manager at Bitwise Industries and assists with complex implementations and departmental improvements with the grace of a majestic swan. Melissa’s favorite part of Salesforce is the journey in helping her end users’ work processes, as well as helping and encouraging her team members’ personal growth. When Melissa needs to turn off her brain from the tech world, she indulges in a lot of television watching. Her obsession with UFC is “healthy” and she started Jiu-Jitsu training!
GRANT WALLACEDirector of Client Engagement & AlliancesTOPIC: DRIVING BUSINESS OUTCOMES THROUGH END USER ADOPTION
Based in London, UK, Grant Wallace joined Salesforce in 2007 as a Sales Engineer focused on Solution Architecture. Over the past six years, Grant has been managing delivery of Salesforce projects within banking (capital markets, corporate, asset, and wealth management firms). Grant’s passion has been driving user adoption to quickly deliver better business outcomes.
Even though CenCal Dreamin’ is just a few short days away, you still have time to sign up. Don’t miss this amazing opportunity to learn from the best of the best in the Salesforce ecosystem. We look forward to seeing you there.
Bitwise Industries specializes in custom software development, Salesforce implementation and administration, and Contact Center-as-a-Service. Our technology professionals have deep experience applying cutting-edge technology solutions to help entities of all sizes navigate the technology landscape to find solutions to optimize their operations.
This post was written by Jeff Rickels, Technical Writer for Bitwise Industries. When he’s not writing, he’s wondering if he can be classified as a world-class athlete. He can totally sit on the couch for the same amount of time that the cyclists sit on their bike’s during a stage of the Tour de France. It’s almost the same thing.
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