Jake Soberal
Chief Executive Officer and Co-Founder,
Bitwise Industries
“We are utilizing the industry of our age to fix the city we call home.”
As Co-Founder and CEO of Bitwise Industries, Jake Soberal leads the organization in vision casting, real estate development, new and strategic initiatives, and rallying people around the Bitwise vision.

Raised in Clovis, Calif., Soberal grew up wanting to be president of the United States, a dream he admits, that never really died. The immediate application of that drive became serving the Central Valley by creating opportunities that allow folks from all walks of life to enjoy prosperity in it.

Soberal earned a dual degree in history and political science from the University of North Carolina at Chapel Hill and holds a JD from Western State College of Law. Prior to co-founding Bitwise, he practiced intellectual property law at Walter & Wilhelm Law Group in Fresno.

In 2012, over drinks near his Tower District home, an aha moment was had. While meeting with his client, Irma, the two decided to build a company focused on connecting the missing pieces of Fresno’s tech industry, and leveraging it as the driving force to rebuild the city. 

The same year, he helped Creative Fresno launch the Boomerang Project, an initiative aimed at reversing the city’s brain-drain issue by connecting high-level jobs in the region with talented individuals who’d moved away thinking they couldn’t achieve success. Shortly thereafter, he helped launch the “I Believe in Downtown” campaign, focused on garnering grass-roots support for the redevelopment of downtown Fresno and investment in Fulton Street.

The belief that we all have gifts to contribute and the obligation to use them for the betterment of our neighbors is central to Soberal’s faith and motivation. He is currently an advisory board member for 59DaysOfCode and sits on the board of the Downtown Fresno Partnership and Neighborhood Industries. The endeavor closest to his heart is Hamilton K-8, where he and a group of neighbors serve and resource the school in hopes of improving the connectivity and quality of life for its families. It’s a venture measured in years instead of days as he and his wife, Sarah, get ready to send their three children to school.

When he’s not making sure Bitwise plays a meaningful part in the future of America’s underdog cities, he enjoys spending time with his family, working in his yard, and running. The best part of his role as CEO, he says, is helping people to the belief that the Bitwise vision is possible – that underdog cities can do things that are exciting and important.