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Celeste A. Barron


She / Her / Hers


As Vice President of Creative Services, Celeste A. Barron oversees the day-to-day operations and production of the Creative Department within MarComm at Bitwise Industries. Celeste works closely with each creative team within MarComm to make sure the internal and external assets and collateral Bitwise produces are impactful and aligns with the Bitwise Industries brand image and ideals. From media production and content creation to design, web development, and traffic, Celeste manages day-to-day creative operations through conception, creation, execution, and delivery. Her goal is to create impactful work that not only communicates the heart of what Bitwise does, but showcases the humans in which it impacts. 

Celeste began her career with Bitwise as a Marketing Manager for Shift3 Technologies in 2017, then later as Content Development Manager within MarComm. An award-winning copywriter and published poet, Celeste came to Bitwise with 20+ years of experience in the ad industry, freelancing for 10+ ad agencies and marketing entities in various roles ranging from senior copywriter, assistant creative director, marketing manager, social media manager, radio and TV commercial director/producer, and podcast host. When Celeste isn’t working, she sits on the governing board for the Prism Foundation, a bay area nonprofit that empowers the Asian and Pacific Islander LGBTQIA+ community by raising critical funds and leveraging resources to build a more just and equitable society. She’s also heavily involved in volunteering for the Human Rights Campaign, Rotary 4 Guatemala, Out in Tech, SF Pride, and the Fresno Justice Coalition. Celeste holds a Bachelor of Art degree in English from California State University, Fresno. 


Celeste A. Barron In The News

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