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As Vice President of Marketing Strategy at Bitwise Industries, Nina Waste oversees the Strategy team within the MarComm department to develop marketing strategies that support the various lines of business at Bitwise. The Strategy team creates and executes marketing campaigns that help build a strong and consistent brand for Bitwise through a wide range of online and offline marketing channels–all in hopes that Bitwise can continue to uplift folks from underserved populations and give them a seat at the table.
As a first generation immigrant, Nina spent most of her adolescence trying to assimilate to what was viewed as “All American,” but now has prioritized being loudly proud of her culture and who she is as a person. Being part of a company that is aggressively inclusive and promotes a culture of acceptance and belonging gives her a purpose in continuing her work so that people from all backgrounds feel empowered to be proud of where they come from and who they are, too. When Nina isn’t working, she’s exploring the outdoors, traveling, and trying different cuisines. She also enjoys hanging with her husband, son, and her pup, as well as fervently campaigning that pineapple pizza is top tier–if thinking that is wrong, she doesn’t want to be right.